Bianchi is the worlds oldest bicycle company still in existence. Edoardo Bianchi, a 21-year-old Trained as a Coach builder or a fitter and turner in today's terms, started his bicycle-manufacturing business in a small shop at 7 Via Nirone, Milan in 1885. Bianchi has a palmares that others can only dream of including 12 Giro D'Italia, 3 Tour de France, 2 Vuelta de Espana, 19 Milan San Remo and 7 Paris Roubaix wins. Bianchi currently is the bike sponsor of the Lotto NL Jumbo World Tour professional cycling team.
Bianchi is truly one of the founding brands of cycling as we know it today from pioneering the front-wheel caliper brake to in recent decades becoming synonyms with professional road racing. Legendary cycling stars such as Felice Gimondi, Fausto Coppi and Marco Pantani are famously known for winning on Bianchi machines. The most demanding rider may have been Pantani. Sara Mercante, head of Bianchi's research and development, said: "Pantani had very specific ideas about what he wanted. He had 30 different frames a year from us—with different angles and weights on each one. He changed his bike after every ride. I'd go and meet him during the Giro d'Italia and the Tour and discuss improvements with him. He'd ask to have the geometry changed by, say, half a degree, just to make sure the bike was absolutely perfect. He'd want different angles for different races. He's ask us to tweak the length of the top tube by a millimetre or by half a degree. Pantani was quite obsessive."
This obsessive approach to development is baked into the DNA of Bianchi keeping it at the forefront of technological development in the road racing scene. In 2012 introducing the XR2 fram combining unparalleled stiffness and aerodynamics. More recently intrducing the Countervail (CV) technology to reduce vibration and rider fatigue.