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With Pre-Order, you can purchase the latest items added to our store in advance of them arriving with us.
Your Pre-Order is prioritised (at no additional charge); meaning that as soon as the product arrives with us, we can wrap it straight back up; ready for collection via Click & Collect or despatch to you — it often never even hits the stock room shelves!
With Pre-Launch, the date when we expect to receive the product ourselves is still a little too hazy to be confident in accepting Pre-Orders.
So, instead, you can submit your email address against the item you are interested in and we will email you as soon as stock arrives on the system.
Estimated Delivery & Collection Dates are given on Pre-Order and Pre-Launch products. They are for indication purposes only and can change at any time without notice.
The dates we provide are based on indications given by our suppliers. Whenever we get updated information from our suppliers we will endeavour to update the Estimated Delivery & Collection Dates provided on product pages.
Hassle free returns
We're confident that we can help you select the right bike, and set you up for a happy riding career together. If something isn't right though, just get in touch with us and we'll sort everything out. Unless there is a warranty issue, returned bikes will need to be in an unridden condition. See our full terms and conditions here.
Season:2024
Brand:Electra
Code:16810GRN
This is your city. Ride like it.
The Loft™ 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigours of the streets.
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