Trek was never just a name. From the beginning, it was a summation of values. Trek's founders, Dick Burke and Bevil Hogg, started the brand in spring 1976, in a southern Wisconsin barn located halfway between their homes in Madison and Milwaukee. Here, in the geographically convenient town of Waterloo, their dream sparked to life. There were five employees on the payroll when the barn doors opened in 1976. In its first year, Trek produced 904 touring frames. Steel tubing, lugged and silver-brazed, handcrafted and hand-painted with care.
A culture of craftsmanship and rebellion was fostered in the young American upstart. Every bend and every weld was charged with purpose, as each meticulously constructed frame broke the convention that all great bikes must come from Europe. Trek was out to change minds. Today, Trek's headquarters is a mile up the road from the original barn, in a much larger facility. Although Trek has outgrown the barn, every bike we make is a testament to Trek's founding principles.
The four decades following our inception have witnessed greater innovation than the previous four hundred. Bicycles have not been immune to this explosion in technological advancement, and Trek has been at the forefront of the movement, continually challenging the limits of the bicycle's capability. This world needs the bicycle more today than ever before. And Trek is building a better world through this simple, elegant machine.
Today Trek offer some of the best designed high quality bikes available with a vast range suitable for all 2 wheeled disciplines from youth bikes to electric city bikes and burly downhill rigs to lightweight climbing bikes. Their continuing strive for advancing bicycle technology has led them to many industry awards and innovation second to none.