For passionate cyclists, a bike is more than a mode of transportation—it’s an extension of personality, a tool for freedom, and a partner for adventure. Trek’s Project One program allows you to turn your dream bike into reality by offering a premium, fully customizable bike-building experience. You can experience and order Project One through Flamme Rouge, your local Trek dealer in Bedford. Here’s why it’s worth considering and how the process works.
Why Choose Trek Project One?
- Tailored to Perfection: Every rider has unique needs and preferences. Project One ensures that your bike is designed to match your riding style, physical dimensions, and aesthetic tastes.
- Unparalleled Customization: From the frame geometry to paint schemes, components, and drivetrain options, you’re in complete control. It’s not just a bike; it’s your bike.
- Performance Optimized: With input from Trek’s expert team and cutting-edge technology, you’ll achieve a bike that maximizes comfort, efficiency, and performance.
- A Statement Piece: Your custom bike is a reflection of your personality, making every ride feel special—and making you stand out wherever your journey takes you.
The Project One Process
1. Bike Fitting: The Foundation of Perfection
The process starts with a professional bike fitting session. This is where the magic begins. Bike fitting experts take precise measurements of your body and assess your riding style. Factors like height, inseam length, arm reach, and flexibility are all considered. The result? A frame geometry and setup tailored to you, ensuring optimal comfort and efficiency for every mile you ride.
2. Design Your Dream
Once the fitting is complete, it’s time to dive into the creative side. Project One offers an intuitive online tool where you can:
- Choose Your Model: Whether you’re into road cycling, mountain biking, or triathlons, select the model that suits your goals.
- Pick the Paint Scheme: From bold colors to subtle gradients or even one-of-a-kind patterns, the customization options are endless. You can even add your name or a personal message to make it uniquely yours.
- Select Components: Customize every detail, from wheels and tires to groupsets and handlebars. Prefer SRAM over Shimano? Want carbon wheels? It’s all up to you.
3. Collaborate with Experts
Throughout the process, Trek’s specialists are there to guide you. They’ll ensure that every decision aligns with your needs and that your bike is both beautiful and functional. Whether you’re unsure about gearing ratios or paint finishes, their expertise ensures you’re in good hands.
4. Build & Delivery
Once your design is finalized, Trek’s master builders craft your bike with precision and care. Every detail is meticulously checked, ensuring the highest standards of quality. After assembly, your dream bike is shipped to your local Trek dealer, where it’s given a final tune-up before being handed over to you.
The Benefits of Customization
- Comfort Like Never Before: A bike that fits perfectly reduces strain, improves efficiency, and makes long rides more enjoyable.
- Unmatched Performance: When every component is chosen for your specific needs, you get a bike that performs exactly how you want it to.
- Aesthetics That Inspire: Riding a bike you’ve designed yourself is an experience like no other. It’s an expression of who you are.
- Lasting Satisfaction: Investing in a premium, custom-built bike ensures you’ll have a partner for the road that you’ll cherish for years to come.
Start Your Journey Today
The Trek Project One experience is more than a bike purchase; it’s a journey of self-expression and discovery. Whether you’re a seasoned racer, a weekend warrior, or someone just starting their cycling adventure, Project One empowers you to create a bike that’s as unique as your ride.
Visit your local Trek dealer or explore the Project One configurator online to begin designing your dream bike. Visit Flamme Rouge in Bedford to experience Project One firsthand and get expert guidance on creating your perfect bike. Because life’s too short to ride a bike that isn’t perfect.
